We're oftentimes asked why we first started selling travel. The reason is simple, but twofold. First, we were convinced we'd do a better job than anyone else in the travel business. (We do indeed enjoy helping make dreams come true.) Second, we knew travel was something we truly believed in.
The latter reason above is why we didn't enter the cell phone business. We mean, yes, of course we believe that cell phone service exists. What we're not convinced of is that cell service will be good anytime soon. As only one example, we completed a cell phone call with a friend just a few minutes ago. A major portion of the conversation was spent saying things like "Can you hear me now?" and "Hello, hello, hello?" In order to be heard, we needed to speak loud enough that we probably woke people up from their slumbers half a world away. (We're not sure we're even that loud when we're at UCLA Bruin basketball games.)
Is cell phone service THAT bad everywhere? Not in Europe, from what we've seen. Traveling on a high-speed train from Rome to Paris with the beautiful Alps along our side (and literally miles from the nearest city), we saw countless people using their cell phones. Nobody was yelling, and we doubt anyone was saying "Can you hear me now?" in Italian or French.
Maybe reason #1 above is good justification for us eventually entering the cell phone business. What do you think......Makarma Cellular. Well, maybe later. For now, we're going to keep doing what we do best. The office fax machine is busy right now printing out the latest cruise bargains from one of our best suppliers. We're also busy preparing a postcard mailing to our customer list. And, of course, we need to read up on the weekly trades to make sure there's nothing we're missing.
Your thoughts?
