What's in a name? We'll tell ya...

Cruise lines, like many other companies, know the importance of product "branding." They show this in a number of ways - some promote active vacations, some exclaim adventure, and still others stress elegance. The naming conventions used by the various companies help get this branding message across. Royal Caribbean ship names, for example, always end in "of the Seas." There's the Liberty of the Seas and next year will bring us the Oasis of the Seas. So far, though, there's no word of a "Chicken of the Seas." (Yes, we know, you can tune a piano, but you can't tuna fish.)

Another favorite is the naming method of the ships of Holland America; they all end in "dam." There's the Noordam and the Westerdam. We're very partial to their newest ship, however, named the "Eurodam." We can't think of a better name to describe the current exchange rate between the Euro and the Dollar.

Not to worry though...we still think cruising is the best way to see spectacular Europe (along with it being a terrific value - now more than ever).


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